info@pathoscommunications.co.ukIntroduction
Pathos is a trading name of Pathos Communications Ltd.
This Privacy Notice explains:
- who we are
- how we collect, share and use your personal data
- how you can exercise your privacy rights
Pathos Communications Ltd. is the “data controller” for the purposes of the applicable Data Protection Laws (referred to as “Pathos”, “We”, “Our” or “Us” in this privacy notice).
Pathos is committed to building a solid and long-lasting relationship with you based on trust and clarity, which requires safeguarding and respecting your privacy and choices.
Contact Us
If you have any questions about
- this privacy notice
- the use of your personal data
- or wish to request to exercise any of your rights
please contact us using the following details:
By email: info@pathoscommunications.co.uk
Making a Data Protection Complaint
If you have any concerns about the use of your personal data or the way we handle your requests relating to your rights, you can raise a complaint directly with us by using the contact details provided in this notice.
If you are not satisfied with the way we handle your complaint, you can raise a complaint directly with the UK Information Commissioner’s Office via the details available on their website: www.ico.org.uk.
Personal Data We Collect from You
We collect personal data:
- when you give it to us via website forms, emails, calls, WhatsApp or SMS
- when you engage with us as a client, journalist, media contact or public representative
- when you participate in one of our PR campaigns or media outreach efforts
- when you visit our website and fill out our contact form
Personal Data We Collect from Others
Sometimes we work with carefully selected third parties and we may receive your personal data from them.
The third parties include:
- Clients
- Data brokers
- Business referrals
- Social media platforms
- Analytics providers
- Public relations directories
- News and media databases
- Third-party service providers
- Publicly available sources
The personal data we process are:
- Identity Data includes your first name and last name
- Contact Data includes your email address, telephone number(s), and business address
- Employment Data includes your company name, position, professional biography, and business profile
- Communication Data includes notes and recordings from your Zoom meetings with us, and email correspondence
- Media Data includes press statements, media appearances, quotes, biographies and public-facing material
- Financial Data includes limited payment information
- Testimonial Data includes client success stories, quotes, and video clips
- Technical Data includes internet protocol (IP) address and website analytics
- Marketing Data includes your preferences in receiving marketing from us
- Engagement Data includes interactions with our campaigns or content
It is important that the data we hold about you is accurate and up-to-date.
Please keep us informed of any changes to your personal data for example change of contact details, etc.
How We Use Your Personal Data
We use your personal data for the following purposes:
| Purpose/Activity | Type of Data | Lawful basis of processing |
| To respond to client, journalist or stakeholder enquiries |
| Legitimate Interest |
| To plan, deliver and manage PR and communications services |
| Necessary to Enter into or Perform a Contract Legitimate Interest |
| To carry out direct outreach via email, telephone or text |
| Legitimate Interest |
| To manage invoices and collect payments |
| Necessary to Enter into or Perform a Contract Legal Obligation |
| To build and maintain media and stakeholder contact lists |
| Legitimate Interest |
| To promote client stories or professional profiles in the media |
| Legitimate Interest |
| To send newsletters, promotional materials, campaign news and updates |
| Legitimate Interest Necessary to Enter into or Perform a Contract |
| To share client testimonials and content publicly |
| Legitimate Interest |
| To record and retain Zoom call recordings and transcripts with clients |
| Legitimate Interest |
| To analyse site use and improve our website |
| Legitimate Interest |
Where we are processing your personal data based on our legitimate interests, you may object to the processing of your personal data at any time.
We need certain personal data from you to be able to provide services to you.
Sharing Your Personal Data
When necessary, we share your personal data with:
- clients, media outlets and journalists as part of ongoing campaigns
- our professional service providers
- analytics and communication platforms
- regulators or legal authorities where required by law
- platforms and tools used for contact or reputation management
International Data Transfers
Your personal data may be transferred internationally to our third-party service providers.
We require everyone we work with to keep your personal data confidential and secure.
We ensure that suitable protection is maintained at all times by ensuring that appropriate safeguards are in place.
Retaining Your Personal Data
We keep personal data for as long as it is required by us for the
- purposes described above
- to meet our legal or regulatory obligations
- for the exercise and/or defence of any legal claims
Profiling
We may build limited professional profiles based on publicly available or client-provided data to:
- identify relevant media targets
- tailor outreach
- understand audience engagement
We ensure that suitable protection is maintained at all times by ensuring that appropriate safeguards are in place.
Automated Decision-Making
We do not use any automated processes to make decisions about you that produce legal or significant effects concerning you.
Your Data Subject Rights and How to Exercise Them
You have rights relating to the personal data we hold about you, however, they may be subject to various exceptions and limitations.
You can request to exercise your rights at any time by contacting us. The contact details can be found in the Contact Us section of this notice.
Your rights:
Right to access (commonly known as a “data subject access request”): You have the right to request
- copies of the information we hold about you at any time, or
- that we modify, update or delete such information.
Request correction of personal data: If you believe that we hold inaccurate or incomplete personal data, you have the right to request us to rectify or complete your personal data.
Request erasure of your personal data: You may ask us to delete or remove personal data where there is no good reason for us to continue to process it. Please note, however, that we may not always be able to comply with your request for erasure for specific legal reasons.
Request restriction of processing of your personal data: You may ask us to stop processing your personal data. We will still hold the data but will not process it any further.
Right to object: You have the right to object to our processing of your personal data where:
- processing is based on legitimate interest
- processing is for the purpose of direct marketing
Please note when you request to exercise any of your rights we may request specific information from you to help us confirm your identity and keep your personal data protected.
Last updated: 16 May 2025